Elegant hotel atrium by Aminess Hospitality Group with a spacious lounge area.

Expertise and professionalism for new tourism opportunities

Guests dining in a modern and refined restaurant setting.

About us

More than 50 years of growth in tourism

Aminess Hospitality Group is part of a success story that has been dedicatedly built since 1967. Through continuous investment in people, quality, and destinations, we have grown into one of Croatia’s leading and fastest-growing tourism companies. Across the Adriatic, we have been offering guests a unique holiday experience for decades – and partners a reliable opportunity for growth and collaboration.

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What defines us

  • Hotel Management Agreements (Full Scope HMA)
    • Complete takeover of operational management
    • Profit-oriented management with clear KPIs
    • Centralized sales, marketing, HR and procurement system
    • Preparation and implementation of annual budgets and operational plans
    • Transparent financial reporting to the owner
  • Advisory / Pre-Opening / Repositioning
    • Analysis of the current state and market potential
    • Conceptualization of the brand, content and operating model
    • Preparation of pre-opening plan and operating standards
    • Repositioning of facilities through product, brand and service redesign
    • Onboarding and training of all operational teams
  • Investment & Development Support
    • Strategic investment analysis (CAPEX, ROI, ADR uplift)
    • Support for greenfield and brownfield projects
    • Space planning, product definition and categorization guidelines
    • Assessment of commercial potential and feasibility input
    • Collaboration with funds, developers and banks
  • Hospitality Consulting & Advisory
    • Complete operational and commercial due diligence
    • Performance audit of existing operation and identification of opportunities
    • Optimization of costs, processes and organizational structures
    • Brand strategy & product alignment
    • Strategic growth plans for destinations and resorts

Why owners and investors choose Aminess Hospitality Group

OPERATIONAL EXCELLENCE

  • Centralized operating systems and standards across 11 destinations
  • Continuous performance monitoring and KPI reporting
  • Cost optimization through centralized procurement and F&B standardization
  • Systematic quality control and digital QC tools
Networking and discussion during a business event in a hotel setting.

OWNER-MINDED MANAGEMENT

  • Asset management focused on long-term ROI and value preservation
  • Full transparency towards the owner (financials, operations, investments)
  • Responsible CAPEX planning with clear investment recommendations
  • Flexible cooperation models (HMA, lease, hybrid)
  • Strong alignment of interests — revenue growth and profitability
Guests having a conversation in a modern hotel lounge with designer furniture.

PROACTIVE SALES (DIRECT-FIRST APPROACH)

  • Direct sales as the primary channel (website, CRM, direct campaigns)
  • Advanced market segmentation and yield management
  • Strong B2B and MICE sales through centralized teams
  • Focus on regaining control over distribution (OTA cost optimization)
  • Loyalty programs and CRM strategies to drive lifetime value growth
Detail of a corporate event featuring Aminess brochures.

REVENUE MANAGEMENT

  • Advanced RMS tools and AI-driven forecasting
  • Pricing strategies by segment, market, and demand
  • Dynamic pricing and real-time optimization
  • Competitive set analysis and market trend analytics
  • Maximization of RevPAR and GOPPAR
Attendees talking and networking in a conference venue with seating prepared.

BRAND & STRATEGIC MARKETING MANAGEMENT

  • Multibrand portfolio
  • Positioning and branding of new or existing properties
  • Integrated marketing strategies (brand, digital, PR, activation)
  • Development of visual and content standards for hotels and campsites
  • Reputation and online presence management (ORM)
Business event with a presentation and attendees seated in a conference venue.

DIGITAL TRANSFORMATION

  • Implementation of centralized digital platforms (AmiHub, QC tools, etc.)
  • Digitization of operations: check-in, cashless, mobile, workforce tools
  • Automation of sales, marketing, and revenue processes
  • Data-driven decision making through unified data systems
  • Technological integration across all properties and destinations
Aminess Hospitality Group team member working on a computer in a modern office.

HR TALENT DEVELOPMENT & EMPLOYER BRANDING

  • In-house training centers and developed academies (AmiLearn)
  • Performance and career progression systems (AmiPerformance)
  • Strategic employer branding across 11 destinations
  • Talent attraction, development, and retention programs
  • Multinational teams with a strong organizational culture
Aminess Hospitality Group team meeting in a modern lounge space with a laptop.

ESG COMMITMENT

  • Implementation of ESG standards across all properties
  • Focus on energy efficiency and sustainable operations
  • Local employment and community investment
  • Waste, water, and energy consumption reduction policies
  • ESG reporting according to international practices (GRESB-ready)
ESG visual by Aminess Hospitality Group featuring nature, sea, and the Ami Green sustainability concept.

Brands

DIFFERENT BRANDS, ONE UNIQUE AMINESS EXPERIENCE

Our unique, tailored approach ensures that every owner and partner experiences the recognizable Aminess quality in tourism management. We believe goals are best achieved through collaboration, clear communication, and shared values and visions of success. To meet the diverse needs and expectations of our partners, we have developed a range of clearly defined brand categories.

  • Panoramic view of a hotel resort featuring an outdoor pool, sun deck, and open views of the sea in a calm and elegant setting.

    For precious memories

    Laurel was named after the bay tree, a sign of triumph and success since ancient Rome. Laurel wreaths are only given to the best!

  • A calm and elegant terrace with sun loungers and a glass railing, offering unobstructed views of the sea and distant mountains.

    You are the star

    Aminess Younique hotels always have something special to offer. A special location, a historic building, a unique concept – the idea behind Younique hotels is that no two are alike.

  • Aerial view of a seaside sun deck with crystal-clear water.

    The right kind of holiday

    The greatest luxury of being on holiday is knowing you are just where you want to be, with people who matter the most. Aminess hotels and resorts offer superb and relaxing holidays full of enjoyment.

  • Active seaside experience with guests jumping from a boat into turquoise water.

    Relax actively

    Spending an active holiday means living life to the fullest. Ride a wave of positive mood. Live on the crest of that wave. Vival hotels make life an adventure.

  • Happiness by the sea

    At Maradiso, sea and paradise come together to offer our guests a seaside heaven, without stress and expensive additional services – only perfect accommodation amidst an idyllic environment.

  • An elegant private terrace featuring a pool, lounge seating, and panoramic views of the sea and surrounding mountains.

    Celebrate nature with style

    Style Camping is a 5-star campsite for people who love luxury and comfort almost as much as nature. Such guests appreciate privacy, but also top-notch service.

  • Aerial view of vineyards by the sea at sunset.

    Discover Nature

    Camping enthusiasts have always appreciated simplicity and natural beauty, and these are precisely the core values of Planet Camping.

Gourmet concepts

Across all our destinations, we offer a variety of culinary concepts – from relaxed family restaurants and cafés to fine dining at prime locations.

  • 7 Seas fine dining restaurants deliver an impressive gourmet experience, paired with breathtaking views.

  • Half 8 restaurants serve the finest creations of Croatian chefs, blending culinary trends with a vibrant atmosphere.

  • Il Cantuccio trattorias are inspired by irresistible Italian cuisine and the tradition of bringing family together around the table.

  • La Gradela grill restaurants embody the Mediterranean dining concept with an open BBQ kitchen.

  • Loop restaurants bring a unique concept of all-day family dining – from breakfast and brunch to lunch and dinner.

  • Burger Bar Meet is a favorite spot for burger lovers, bringing together quality ingredients and outstanding flavors in every juicy bite.

  • Beach Bar Punto Mare is a concept of ultimate summer entertainment by the sea – with music, cocktails, and delicious bites.

  • Frullie Smoothie & Juice Bar is a cheerful spot where tasty, healthy, and quick come together. The perfect choice for vegans and healthy food lovers.

  • Ciao Café is a dessert concept with a modern ambiance, offering exquisite sweets and premium Italian coffee.

  • Frozzie Ice Cream Point is Aminess’ sweetest concept, featuring a premium selection of homemade ice cream.

  • Zukaroo is a playful sweet corner with bubble waffles, pancakes, soft ice cream and colourful toppings in a joyful atmosphere.

  • Lentinel is a gourmet concept that combines Mediterranean tradition and the spirit of a local tavern through seasonal ingredients, local flavours, carefully selected wines and a relaxed atmosphere.

  • Vira Rooftop Dining & Bar, led by Chef Hrvoje Zirojević, offers traditional flavours combined with modern elegance, with an emphasis on deep respect for ingredients.

Relaxing with drinks on the terrace during sunset in one hotel of Aminess Hospitality Group
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